This is the fourth in my five-part series on the “cloud-forward” movement, its benefits and risks.
No matter what your industry, it’s likely the most critical competitive battle you face in today’s marketplace is the battle for talent. Whether you’re trying to find the right programmers, sales reps or product developers for your needs, it’s vital to your business success. So is keeping those talented people once they are on board, and getting the best out of them.
Adopting a cloud-forward model for your company can actually make a tremendous difference for your business across the talent spectrum. Rather than simply turning to cloud services for cost savings, a cloud-forward approach is really about managing your use of cloud services with a focus on supporting the diverse needs of all the people who work for you. When you take that approach you’ll discover the three hidden values of being cloud-forward.
- Attracting talent. It takes more than just a compensation package these days to entice great talent to your business. In fact, there’s probably a competitor somewhere willing to offer your best prospects a little bit more. As a cloud-forward company, you have an answer to that besides upping the ante: The kind of IT flexibility that talented employees value.
Knowledge workers in particular are highly motivated by things like the ability to do their best work, make a difference and grow their skills. They will want to know that they will have access to the tools and services that match how they like to work. A cloud-forward company is in a position to do that for any prospect, regardless of their preferences, thanks to the way in which they manage cloud resources for their teams while still maintaining the needed level of security.
- Retaining talent. How often have you heard of a company losing key players because they were frustrated trying to do their jobs? Often that frustration comes down to them having to spend too much time figuring out how to use unfamiliar cloud tools and services, or having to deal with the bureaucracy needed to get the access they want. People want to focus on doing the job at hand rather than the tools they need to do the work. Time that your talent spends on frustration is time they aren’t productive – and frustration can drive them elsewhere, leaving you without a key player and with the cost of recruiting a replacement.
- Maximizing talent. The more you can get from the talent in your organization, the greater your opportunity for success and growth. The more productive your people are, the better your business will operate. Cloud-forward businesses are in a great position to improve productivity by making the latest and best cloud services and tools available to each employee.
Increased productivity at pay-for-what-you-use prices is one of the great attractions of cloud-based services, and every business expects that. For a true cloud-forward company, however, the benefits are more than a matter of increased productivity. The fact is that talented people want to do great work for your company. To do that, they want to apply the best tools and latest innovations so they can be more creative. As a cloud-forward company, your talent has access to almost any tool they can find, and can use it to drive new ideas, to collaborate with colleagues, to share with clients and customers. They will be able to use that flexibility to move quickly from idea to market – you beat the competition and keep your people motivated, thinking and innovating.
With the right frameworks in place to manage risk, cloud forward companies offer talent a strong incentive to join, the right culture to stay, and the opportunity to discover and apply innovation. Uncovering these hidden values of the cloud will benefit your enterprise and keep you ahead of your competitors.